IJAIR NAAS Score : 3.99 ,ISSN : 2319-1473
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An Economic Analysis of Marketing Cost, Marketing Margin, Marketing Channel and Price Spread of Banana in Tuticorin District of Tamil Nadu
- Dr. T. Rajendran
- In view of the economic importance of banana in both national and farm economy and the problems faced by farmers in production and marketing of banana the present study was taken up with the specific objective of an economic analysis of marketing cost, marketing margin, marketing channel and price spread in Tuticorin district of Tamil Nadu. The present study was conducted in two taluks namely Srivaikundam and Alwarthirunagari were selected and 90 banana farmers [45 banana farmers of each block] and 60 intermediaries. Lowest marketing cost per bunch was noticed in channel III with the value of Rs.25. Whereas, it was Rs.36.50 and Rs.27.00 in marketing channel I and marketing channel II respectively. In channel III, transport charges, loading and unloading charges contributed major proportion. Transport charges, loading and unloading charges were the major items of the marketing cost. Channel III was efficient channel than channel I and channel II. It is due to low marketing cost. Marketing margin channel I was Rs. 41.5 followed by marketing channel II and III with the value of Rs. 35.50 and Rs. 23.50. In channel I, pre harvest contractor obtain maximum per cent in the total marketing margin and marketing channel III has least amount of marketing margin when compared to other channels. Channel I have highest price spread Rs. 76.50 because the pre harvest contractor bears the entire cost of harvesting of banana. Channel III has the lowest price spread Rs. 42.50. Since there is a smaller number of market intermediaries. The most important constraint faced by the growers is high commission charge @ Rs. 10 percent changed by the commission agent and it was reported by 57 percent of the banana growers. The second major constraint ranked by the sample farmers is high cost of transportation. 54 percent of the banana producers were facing this problem. Lack of cold storage facilities for banana was the third constraint [46 per cent]. Fluctuation in market price of the banana was the fourth constraint [34 per cent] identified by sample farmers. There are no scientific storage facilities in the study area, the farmers have been compelled to sell their produce immediately after harvest. Hence, there is need to establish these facilities so that farmers can get reasonable price for banana. Though India is largest producer of banana in the World, only one percent of production is exported to Arab countries. Tuticorin district has a natural advantage of locating near harbour; government can make policies at suitable marketing facilities for the farmers for exporting banana to other countries. Further marketing information about price and opportunities for efficient marketing of banana can be provided to the farmers.
- Select Volume / Issue:
- Year:
- 2026
- Type of Publication:
- Article
- Keywords:
- Marketing Cost; Marketing Margin; Marketing Channels; Price Spread
- Journal:
- IJAIR
- Volume:
- 15
- Number:
- 2
- Pages:
- 11-19
- Month:
- September
- ISSN:
- 2319-1473
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